Sunday, April 15, 2012

Towards the Global Library – Applying the Agenda 21 to Library Marketing

Joachim Schöpfel & Gerry McKiernan    


The Agenda 21 is the United Nations’ action plan for the 21st century in favour of sustainable development. Launched at the Rio Earth Summit in 1992, its 40 chapters include social, economic and ecological actions for implementation by local authorities, governments, but also by corporate companies and services.

Twenty years after the Earth Summit, it is time to apply the Agenda 21 to library marketing and management and to move on to the global or sustainable library. Based on the marketing concepts of global performance and corporate social responsibility, we describe five main dimensions, e.g. social, societal, ecological, commercial and economic performance, and encourage a conceptual framework for the evaluation, management and development of libraries and information services.

Beyond marketing, our manifesto is also designed to provide a new outline and clear structure for LIS education, research and publication.
  • Think global, act local (G/J)
    • Introduction to Agenda 21
    • A new approach to library marketing
  • Global performance (J)
    • The multi-level concept of global performance
    • Performance, evaluation and audit
  • Social responsibility (G)
    • Social and societal performance
    • Working conditions
    • Human resources
    • Library and community
    • The library as part of local and cultural policy
  • Green library 
    • Ecological performance
  • Return on investment (J)
    • Economic (financial) performance
    • Indicators and dashboards
    • Reporting
  • Service quality and user satisfaction (J)
    • Commercial performance
    • User-centred marketing and innovation
    • User studies
  • Towards a global library (J/G)
    • Concluding remarks on sustainable development, library performance and marketing
    • Global in a double sens: converging cultural concepts and holistic approach
  • Bibliography
Joachim Schöpfel is head of the LIS department at the University of Lille 3, director of the French digitization centre for PhD theses and member of the GERiiCO research laboratory. He was manager of the INIST (CNRS) scientific library from 1999 to 2008. He is teaching library marketing, auditing, intellectual property and information science. His research interests are scientific information and communication, especially open access and grey literature.

Charles de Gaulle University Lille 3                      
UFR IDIST - GERiiCO laboratory
BP 60149
59653 Villeneuve d’Ascq Cedex
Tel ++33 (0)320 41 69 38

Gerry McKiernan currently serves as a Science and Technology Librarian with the library of Iowa State University (ISU), where he has primary responsibilities for Collection Development, Instruction, and Reference and Research Services in Chemical and Biological Engineering; Civil, Construction, and Environmental Engineering;  Environment Sciences; Industrial and Manufacturing Systems Engineering; and Mechanical Engineering;  and Alternative Energy with the Library of Iowa State University (ISU), where he has been employed since April 1987. Prior to joining ISU, he served as the Museum Librarian at the Carnegie Museum of Natural History, Pittsburgh, and as an Assistant Librarian with the Library of the New York Botanical Garden in the Bronx, New York.

Iowa State University
152 Parks Library
Ames IA 50011

NOTE: The resulting chapter will be published in a planned volume Marketing Library and Information Services: A Global Outlook to be published for IFLA by De Gruyter Saur in the last quarter of 2012. [].

Saturday, April 14, 2012

Library as Partner in Creating Curriculum for Sustainability Survey

The concept of sustainability emerges from "sustainable development" defined in the 1987 Brundtland Report as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs,” addressing the balance between social equity, economic vitality, and environmental integrity. 

This survey is specifically interested in exploring the level of engagement of academic libraries and library and information studies (LIS) schools in the emerging focus of teaching sustainability across the curriculum. The purpose of the study is to provide a snapshot of library services and practices in support of institutional curricular and research needs including open access, retaining author rights, building sustainability-related collections and research guides, incorporating sustainability content into instruction and teaching, collaborating on sustainability projects, as well as reporting and seeking funding for sustainability efforts.

University of Florida, George A. Smathers Libraries
UCLA, Charles E. Young Research Library
University of Nevada, Las Vegas Libraries

The expected benefits associated with your involvement include creating a better understanding of the role of libraries in educating for sustainability and may also reveal some opportunities for further research. We are committed to analyzing the results and sharing key findings of this survey.  

We anticipate the survey will take 10-20 minutes to complete; individual responses will be anonymous. There are no foreseeable risks associated with this survey. The confidentiality of your responses will be protected, although responses will not be anonymous to the research team if respondents choose to provide their email address. We are aiming for a large number of responses; please share this survey with colleagues in academic libraries and LIS schools. All responses are welcome and valuable. 

Thank you very much in advance for your participation.  Those who complete the survey may be entered in a random drawing at the close of the survey for the following prizes: One of ten Better World Books gift certificates valued at $20 each and one of ten Starbucks gift certificates valued at $10 each. If you wish to participate in the drawing, please provide your email address at the end of the survey. The survey closes on May 2, 2012.

If you have questions, please contact the investigators:
Bonnie J. Smith -

Maria A. Jankowska -

Marianne A. Buehler -

Source and Survey Available At 

Tuesday, April 3, 2012

Libraries for Sustainability Webinar Series: Call to Action and Collaboration | February 28 2012 | 2:00 PM -3:00 PM (ET)

Webinar series facilitators: Madeleine Charney (UMass Amherst Libraries), Beth Filar Williams (UNC Greenboro), and Bonnie Smith (University of Florida Libraries).

Slideshare Available At

Webinar A/V Recording

Libraries for Sustainability Webinar Series: Exploring Sustainability Practices in Libraries | April 24, 2012 | 2:00PM-3:00PM (ET)

There are different types of sustainability practices in libraries (e.g. buildings, collection development, instruction, events, collaboration) and many of us are working, educating, and practicing in these areas. Join us for the second webinar in the Libraries for Sustainability series to learn about and share sustainable practices in academic, public and school libraries. This webinar will be similar to a lightning round-up as librarians engaged in different types of sustainability efforts share with you their experiences and provide time for questions. The session will be recorded so you can view it later.

Webinar series facilitators: Madeleine Charney (UMass Amherst Libraries), Beth Filar Williams (UNC Greenboro), and Bonnie Smith (University of Florida Libraries).

Source and Link To Register At


A/V Recording Available (04-25-12)